How We Filmed 90 Episodes in 4 Days: The Future of Vertical Series Production

Most production companies are still thinking in months.

We had 4 days.

In that time, we filmed:

• 90 episodes

• On a $15,000 budget

• With a 5-person crew

• Inside a 3-room Airbnb in Marietta, GA

This wasn’t a shortcut.This was a system.

And it’s a glimpse into where our vertical series productions are headed.

The Problem With Traditional Production

Traditional film and TV production is built for a different era.

Long timelines. Large crews. Massive budgets.

That model doesn’t work for vertical series, where:

• Episodes are shorter.

• Each episode needs to lead with a hook and leave you on a cliff hanger.

• Volume matters more than perfection

• Speed is a competitive advantage

Platforms are demanding more content, faster, and audiences are consuming stories in rapid bursts.

If your production system can’t keep up, you’re already behind.

Building a System for Speed

We didn’t just try to “move fast.”

We redesigned the entire production process around efficiency.

1. Pre-Production Was Everything

Every decision was made before cameras rolled:

• Script breakdowns optimized for batching

• Scene grouping by location

• Tight scheduling with no wasted movement

We weren’t figuring things out on set. We were executing.

2. Episode Batching Changed the Game

Instead of shooting episode by episode, we:

• Shot by location

• Shot by character arcs

This allowed us to film multiple episodes simultaneously without resetting every time.

That’s how you go from “90 days” to 4 days.

3. The Right Talent Made It Possible

This only works if your cast and crew can handle it.

Our actors didn’t just memorize lines, they:

• Understood their full character arcs

• Adapted instantly between scenes

• Delivered under pressure

Without the right people, speed kills quality.

With the right people, speed becomes your advantage.

4. Constraints Became Leverage

We had:

• 3 rooms

• Limited space

• Minimal gear footprint

Instead of fighting that, we designed around it.

Every room had multiple uses. Every setup served multiple scenes.

Constraints didn’t slow us down, they focused us.

The Results

In 4 days, we walked away with:

• A fully shot 90-episode vertical drama

• A repeatable production system

• A new benchmark for what’s possible in micro drama production

But more importantly, we proved something:

High-volume, high-quality storytelling doesn’t require more time.It requires a better system.

What This Means for the Future of Vertical Series

The demand for short-form series production is only increasing.

The companies that win won’t be the ones with the biggest budgets.

They’ll be the ones who can:

• Move the fastest

• Produce at scale

• Maintain quality under pressure

This is where the industry is going.

And we’re building for it now.

What We’re Focused On Next

We’re continuing to push the limits of vertical storytelling and production speed! We are in development of our next series as we are wrapping up the editing of Mama's House, our first production! During that process we are refining systems, scaling output, and creating new models for how stories get made.